Man is spoken to by a woman to discuss his issues.

Not enough being done to reach “hard to reach” people

A report being published by Centre for Public Impact UK and charity Changing Lives today (Oct 13), has shown that hard to reach feel that not enough is being done to reach them, particularly during the pandemic.

The report outlines how despite this part of the population being most affected by the pandemic, they still continue to be unheard by public services and Government.

For this reason, the report suggests that “hard to reach” people should instead be referred to as “seldom heard”.

UK Director of the Centre for Public Impact, Nadine Smith, says:

“There is growing recognition that a successful response to coronavirus hinges on our ability as a country to communicate effectively across places and populations, yet we seldom hear from people experiencing the most serious life challenges.

“Trust in public services locally is fragile and we heard trust between people and government nationally deteriorated in lockdown too, so we need to remove hierarchy, assumptions and bureaucracy from all communications and engagement processes and instead enable those who have that trust to be vital connectors to the parts of society others are failing to reach, whoever they are.”

Participants of CPI UK and Changing Lives’ listening project expressed that they needed a better sense of effective listening which leads to impact that can improve a sense of connection and wellbeing.  

PSE Feb Mar 21

PSE Feb Mar 21

The ingredients for levelling up

In this Feb/March edition of PSE, we focus on some of the key aspects of the public sector which will help us to overcome and build back better after Covid-19: including health and social care, housing and training and leadership.

Videos...

View all videos
Cyber Security

Win a £100 Amazon Voucher

Is the Public Sector safe against a cyber-attack?

Have you got 2 minutes to talk to us about cyber security?

PSE has teamed up with Checkpoint, leaders in cyber-security solutions to assess the state of cyber-security in the public sector. 

We want to educate the sector and equip you with the best protection.

Magazine Feature

Keep communities at the heart of planning

Chris Borg, NALC policy manager

Chris Borg discusses the Planning for the Future white paper and explains the importance of residents and local councils having a say when it comes to planning

More articles...

View all