The Welsh Government has taken the first step towards creating a new Culture and Sport Strategy designed to position Wales as a global powerhouse for culture, creativity and sporting excellence.
The initiative, titled Unlocking Wales’ Potential, launches today with a nationwide call for evidence aimed at shaping a long-term vision for the future of culture, sport and the creative industries. The strategy will seek to ensure that these sectors are recognised not as optional extras, but as fundamental parts of everyday life in Wales.
For the first time, a Welsh culture strategy will bring together culture, sport and the creative industries under one framework, supported by measurable actions and outcomes for each sector.
The consultation process is beginning with a panel discussion at the National Eisteddfod and will be followed by engagement events across Wales. Individuals, community groups, businesses and organisations from all sectors will be invited to contribute ideas over the coming months.
Cabinet Minister for Culture and Sport, Heledd Fychan, said:
“This initial conversation at the Eisteddfod will be the start of a new chapter for culture and sport in Wales, as we discuss how they can unlock the potential of our nation.
“I’m excited that we are beginning a journey towards a new strategy and long-term vision for these sectors which are at the core of our national identity.
“Across Wales, we are already seeing amazing and pioneering work in these areas which is transforming lives, but we can go further.
“Over the next few months, everyone across Wales will have the opportunity to contribute towards the development of this strategy and I’m looking forward to hearing ideas from people and organisations on how we can unleash Wales’ true potential by taking a fresh look at a culture and sport strategy.”
The call for evidence will remain open until 18 December. Feedback gathered through the consultation and engagement programme will be published in Spring 2027, forming the foundation of the new Culture and Sport Strategy and a series of sector-specific action plans.
The Welsh Government hopes the process will help create a future where creativity, participation and excellence in sport and culture become a right for everyone, while strengthening Wales’ identity, communities and economy.
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