The Scottish Government has announced that it has launched a new marketing campaign to recruit more workers into the adult social care sector, as a way to try and combat the high level of vacancies.
Coming as part of the Scottish Government’s commitment to attracting more people to work in the world of adult social care, the new campaign is aiming to raise awareness of the opportunities that are out there in adult social care, as well as highlighting the important work social care workers do and using new benefits for staff to attract potential new workers. This also follows the announcement of a pay increase for all adult social care staff that will kick in this April.
Kevin Stewart, Social Care Minister, said:
“Working in adult social care can be challenging but offers the opportunity to have a hugely positive impact on people’s lives on a daily basis.
“We are increasing pay, improving terms and conditions in the sector, and developing clear career pathways for the workforce, ahead of the introduction of the National Care Service. This will lead to more rewarding roles for the existing adult social care workforce, and for new entrants to the profession.
“This campaign highlights that while relevant experience can help, it is core interpersonal skills such as communication, compassion, empathy and respect that are most highly valued. If these are skills you possess then adult social care could be the career for you.”