Liverpool City Council has launched a three month campaign encouraging people and businesses across the city to start their new relationship with the European Union (EU).
The #NewRelationship campaign, which has been co-created by the council, along with Culture Liverpool, Liverpool Chamber of Commerce and Marketing Liverpool, will support people to find out what they need to know to move forward in their day-to-day lives and keep their business on track.
The campaign has three strands:
EU nationals in Liverpool – Encouraging people to apply to the EU Settlement Scheme ahead of the 30 June deadline to #SecureYourStatus and #ProtectYourRights.
Businesses trading with the EU – Encouraging businesses to use Liverpool City Region’s Growth Platform’s Post-EU Transition Support Service for local information as the city continues #ReachingOutWelcomingIn.
Wider Liverpool residents – Reminding people of changes to passport requirements, insurance, driving and travelling with pets, as people #GetReadyToGo on holiday or want to study in the EU.
The campaign kicked off with a film celebrating Liverpool’s links with Europe and will move on to engage with the city’s ‘European Scousers’ to encourage all of them to obtain settled or pre-settled status through the EU Settlement Scheme.
Commenting, Acting Mayor of Liverpool, Councillor Wendy Simon said: “Liverpool has had a great relationship with Europe for many, many years. From football and tourism to our year as Capital of Culture, we have grown stronger and more confident thanks to the partnerships we’ve built and the friends we’ve made.
“Now we’re turning our attention to building a new relationship so that the city can keep moving forward. We’re making sure that everyone in the city affected by these changes has the information they need to continue in their everyday life, whether that’s working, studying, travelling, or running a business.
“There are great new opportunities for the city to grasp, but one thing remains the same, Liverpool is, and always will be, a great European city.”
Liverpool Chamber of Commerce Chief Executive, Paul Cherpeau added: “For many businesses, this has been an unprecedented period of challenging circumstances with the combination of Covid-19 restrictions and changes to our trading relationship with the European Union creating a perfect storm of difficulties to overcome.
“We know that it’s of paramount importance for people and businesses to have correct and authenticated information available to them from a source they can trust.
“The Growth Platform’s Post-EU Transition Support Service will be an invaluable additional resource for businesses adapting to the changes. I urge all businesses to use it directly or contact the chamber for advice or information.
“Liverpool is an innovative and forward-looking city and its trading relationship with the European Union will continue to be important in the future pursuit of international opportunities.
“Enabling our businesses to prosper in global markets requires us to enable access for businesses to a wealth of expertise and experience, which can help ensure we maintain and build upon the economic growth our city has experienced over the last two decades.”
