Person plugging an EV charger into an electric vehicle

Liberty Charge rebrands to promote ‘cleaner air for all’

Electric Vehicle Charge Point Operator Liberty Charge has rebranded so that the brand better reflects the idea of supporting ‘cleaner air for all’ through its network.

Offering all charging speeds, the brand is now named Believ, signalling a change in how the business operates as it is now able to offer EV charging solutions to businesses, as well as local authorities. Through Believ’s experience, it has been highlighted organisations responsible for the delivery of charging networks must act as a business partner and review a site’s total charging needs, so that they can make recommendations without a bias to charging speed or manufacturer. Believ endorses this approach as it aims to assist local authorities as they aim to better service the needs of electric vehicle drivers and accelerate the change from petrol and diesel vehicles.

Helping to accelerate the rollout of convenient and reliable networks of publicly-accessible charge points, Believ is providing charging convenience. This will be done through charging infrastructure on-street, in residential locations and in local parks, as well as retail, leisure, healthcare and educational destinations that support the diverse requirements of electric vehicle drivers.

Chief Marketing Officer Perran Moon spoke about how Believ will make tangible differences in the movement towards better air quality, through the reduction of pollution and dependence on fossil fuels. He said:

“Increasing the pace off the UK’s EV charging infrastructure rollout is essential because we are currently falling short in delivering the Government’s ambitions of installing 300,000 publicly-accessible charge points by 2030. Speed is therefore of the essence. Believ holds large stock volumes of charge points capable of delivering all speeds, meaning we’re able to deploy at scale and at pace.

“As our customers already know, our end-to-end charge point service comes at zero cost – we manage all planning, installation and ongoing maintenance with no reliance on public or external funding. And we remain part of Liberty Global and Zouk Capital, with Virgin Media O2 as our delivery partner, so we continue to have the scale, capacity and financial backing to roll out charging networks as quickly as they’re needed.”


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