Elderly resident being taught to use a computer

Dorset Council recruiting 1,000 digital champions to improve online access

Dorset Council is seeking to recruit and train 1,000 frontline ‘digital champions’ by 2023 to support excluded residents to get online.

With many local authority and wider public services increasingly shifting to online, the Dorset local authority has recognised the need to connect its more digitally disadvantaged residents.

The council is recruiting the new workers as part of the council’s ‘Embedded Digital Champion’ programme.

The council-ran training course will be open to any organisation in Dorset which works directly with residents.

It is estimated that once trained, each embedded digital champion could help up to eight users a week with a digital-related enquiry.

Across the full 1,000-strong workforce Dorset Council is aiming for, that could see up to 400,000 digital enquiries, from some of the local authorities most digitally excluded residents, solved each year.

Recent data showed that 11% of Dorset’s residents are completely isolated from the digital world, while a further 20% lack the digital skills needed to make the most of these new online services.

Cllr Jill Haynes, Portfolio Holder for Corporate Development and Transformation at Dorset Council, said: “Whether it’s booking your doctor’s appointment or filling in an application form, so many things can now be done quickly and easily at a click of a few buttons or the touching of a screen.

But although it’s easy and convenient for most of us, what we need to remember is there are some people who do not feel confident doing things online – and that’s where the embedded digital champions come in.

“Embedded digital champions will be able to assist customers there and then or, if needed, refer them on for extra support and advice.”


PSE April/ May 2024

Alarming decline in UK costal water quality

Dive into our latest edition for April/May 2024!


More articles...

View all
Online Conference


2024 Online Conferences

In partnership with our community of public sector leaders responsible for procurement and strategy across local authorities and the wider public sector, we’ve devised a collaborative calendar of conferences and events for leaders of industry to listen, learn and collaborate through engaging and immersive conversation.

All our conferences are CPD accredited, which means you can gain points to advance your career by attending our online conferences. Also, the contents are available on demand so you can re-watch at your convenience.

Public Sector Executive Podcast

Listen to industry leaders on everything within the public sector

From government policies and public administration to education, healthcare, and infrastructure, we explore the challenges and innovations shaping our communities.


Join us as we speak with industry leaders, policymakers, and frontline professionals, providing you with valuable insights and perspectives to stay informed and engaged with the issues that matter most.