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New national recruitment campaign for adult social care launched

A national effort to recruit social care workers has been made today as part of a new campaign launched by the Department of Health and Social care.

The campaign ‘Care for Others. Make a Difference’ aims to inspire the public to consider a career in social care and attract more staff into the sector.

Health Secretary Matt Hancock and Care Minister Helen Whately have launched the campaign today to boost the sector by encouraging the right people with the right values to work in adult social care.

The recently launched CARE brand is included in the campaign with the aim to raise the profile of the care sector and give them the same appreciation given to NHS workers.

Free e-learning courses and webinars are being developed for local authority and care provider staff to ensure good care is given throughout this crisis. With main focuses on safeguarding, person-centrered care, dementia, Mental Capacity Act, infection control and supporting care at home.

Secretary of State for Health and Social Care Matt Hancock said:

“During these unprecedented times we are all grateful to the huge number of social care workers working day and night to provide quality care to the most vulnerable in our society.

“The whole country wants to thank the 1.5 million of you for your inspirational and tireless work.

“I want this campaign to reignite the search for people with a zest for caring and protecting our most vulnerable to step forward to join them.”

Almost one and a half million people are currently working in adult social care, but the sector has been under more pressure than ever during the coronavirus outbreak.

According to the campaign, essential qualities to do this role are an ability to treat others with respect, listen to their needs, understand their emotions and be warm, kind and honest.


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