Latest Public Sector News


Almost all council websites now optimised for mobile devices

Almost all local councils have now repurposed their websites to present a responsive or mobile site when accessed on a smartphone.

In a survey conducted in April and May 2017 by Better Connected, who analyse the digital performance of local public services, 89% of councils were found to have optimised their sites to be used on a smartphone.

This is a significant rise over the last two years, as in 2015 only 57% of sites were optimised for mobile, before rising to 80% in 2016.

Reviewers visited all 416 council websites from a smartphone and tested their ease of use, findability of content and whether functions, likes maps, worked on a mobile format.

Making the sites more accessible on mobiles is becoming an increasingly important issue, as data from GOV.UK this month found that desktop visits to its site stood at 51%, down from 54% from the previous year.

Better Connected’s research also found that the highest performing sites worked best from mobiles when they were designed around services with uncluttered home pages, with precise labelling and clear links to sub sections on the home page.

Programme director of Better Connected Vicky Sargent said: “It’s been good to see how quickly councils as a group have repurposed their websites for mobile use.”

She added that the move to better accessibility on mobiles will benefit all website users as a site that performs well on mobile will be uncluttered, simple, and fast to use, from whatever device it is accessed.

“There is some evidence from our surveys that service managers, who are usually responsible for commissioning forms and other software for online service delivery, need to move faster to ensure third party software they procure accommodates mobile users,” she concluded.

Have you got a story to tell? Would you like to become a PSE columnist? If so, click here


There are no comments. Why not be the first?

Add your comment

public sector executive tv

more videos >

last word

Prevention: Investing for the future

Prevention: Investing for the future

Rob Whiteman, CEO at the Chartered Institute of Public Finance (CIPFA), discusses the benefits of long-term preventative investment. Rising demand, reducing resource – this has been the r more > more last word articles >

public sector focus

View all News


Peter Kyle MP: It’s time to say thank you this Public Service Day

21/06/2019Peter Kyle MP: It’s time to say thank you this Public Service Day

Taking time to say thank you is one of the hidden pillars of a society. Bei... more >
How community-led initiatives can help save the housing shortage

19/06/2019How community-led initiatives can help save the housing shortage

Tom Chance, director at the National Community Land Trust Network, argues t... more >


Artificial intelligence: the devil is in the data

17/12/2018Artificial intelligence: the devil is in the data

It’s no secret that the public sector and its service providers need ... more >