News

12.12.19

Council reveals Cheltenham tourism worth over £162m

Cheltenham Borough Council released figures yesterday (Dec 11) revealing that day visitor numbers have grown to 1.9 million over the past year, an increase of 7%.

The region has also seen a 6% increase of staying visitors, now just under 1.1 million, putting their tourism worth at £162m.

In addition, a 14% increase was recorded on the number of nights spent in the town by overseas visitors.

Research was carried out by The South West Research Company, commissioned by Visit Cheltenham, highlighting the successful visitor economy of the borough.

Tracey Crews, director at Cheltenham Borough Council continued:

“It’s great news that more and more people are choosing to visit Cheltenham. The ambition of the council, Marketing Cheltenham and its partners are beginning to pay-off, we’re proud of our vibrant festival offer, the award-winning evening economy, parks and green spaces and range of retail offer that presents both national and independent retailers.

‘’The retail sector though has its challenges both nationally and locally, however understanding the unique characteristics of a place and creating an authentic experience for the people who want to visit it are key to good destination management. Local authorities are at the heart of this with place-support, working together will continue to be critical to ensure our tourism economy thrives.”

Marketing Cheltenham, a division of the Council, was formed in 2017 and has since carried out a destination marketing strategy, including working closely with Cheltenham BID to deliver major events to the area for visitors and residents alike.

David Jackson, Marketing Cheltenham manager, said:

“These figures buck the national trend and are a testament to the huge appeal of Cheltenham and the significant contribution made by all partners to Cheltenham’s offer to benefit the wider economy. The challenge in the future will be to maintain momentum but I’m confident that by continuing to work with partners and by innovating and adapting to the changing retail market, visitor numbers will flourish.”

 

Earn up to 16 CPD points, participate in workshops, seminars and innovation hubs on public service delivery

Comments

There are no comments. Why not be the first?

Add your comment

 

public sector executive tv

more videos >

latest news

View all News

comment

Peter Kyle MP: It’s time to say thank you this Public Service Day

21/06/2019Peter Kyle MP: It’s time to say thank you this Public Service Day

Taking time to say thank you is one of the hidden pillars of a society. Bei... more >
How community-led initiatives can help save the housing shortage

19/06/2019How community-led initiatives can help save the housing shortage

Tom Chance, director at the National Community Land Trust Network, argues t... more >

editor's comment

25/10/2017Take a moment to celebrate

Devolution, restructuring and widespread service reform: from a journalist’s perspective, it’s never been a more exciting time to report on the public sector. That’s why I could not be more thrilled to be taking over the reins at PSE at this key juncture. There could not be a feature that more perfectly encapsulates this feeling of imminent change than the article James Palmer, mayor of Cambridgeshire and Peterborough, has penned for us on p28. In it, he highlights... read more >

last word

Prevention: Investing for the future

Prevention: Investing for the future

Rob Whiteman, CEO at the Chartered Institute of Public Finance (CIPFA), discusses the benefits of long-term preventative investment. Rising demand, reducing resource – this has been the r more > more last word articles >

interviews

Artificial intelligence: the devil is in the data

17/12/2018Artificial intelligence: the devil is in the data

It’s no secret that the public sector and its service providers need ... more >

the raven's daily blog

Utilising data to best deliver meaningful public services

14/11/2019Utilising data to best deliver meaningful public services

Public Sector Executive’s Matt Roberts explains how living in a modern, interconnected world, as we do, means public sector organisations cannot afford to ignore the rol... more >
read more blog posts from 'the raven' >

public sector events

events calendar

back

January 2020

forward
mon tue wed thu fri sat sun
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
3 4 5 6 7 8 9

featured articles

View all News