Economy and Infrastructure

14.08.19

Sponsored roundabouts policy earns Bradford Council £128k a year

Bradford Council’s policy of allowing businesses to pay for sponsorships of roundabouts and grass verges has seen the local authority bring in £128,000 a year.

With business advertising now present on almost 70 highways verges and roundabouts across the council district, Bradford Council has been able to use the additional funds received to support and maintain the city’s parks and green spaces.

Councillors are now looking to approve a new sponsorship procedure to see the scheme expanded.

As part of their request to expand the scheme, they have pointed to the impact these sponsorship arrangements are having in offsetting the squeeze on budgets for Bradford’s parks.

READ MORE: Bradford launches NPR growth strategy in bid to become ‘catalyst’ for northern economy

The new procedure being suggested will update a policy that was first introduced in 1993.

It has seen small advertising boards installed on prominent roundabouts and traffic islands through the district.

Councillors will bring their updated policy request to Bradford Council’s Regulatory and Appeals Committee, with a desire to ensure that the original, now ageing, policy doesn’t fall foul of newer planning or highways laws.

It would also give guidance for allocating new locations for sponsorship boards.

Comments

There are no comments. Why not be the first?

Add your comment

 

public sector executive tv

more videos >

latest public sector news

Outdoor workers at risk of air pollution according to new research

23/10/2019Outdoor workers at risk of air pollution according to new research

British Safety Council has responded to research from King’s College London which illustrates a direct link between air pollution and healt... more >
Neglected women’s refuge reopened as Salford social housing

23/10/2019Neglected women’s refuge reopened as Salford social housing

A former Salford women’s refuge, which has stood empty for five years, has re-opened today (Oct 23) after being transformed into social hou... more >
Stroud District Council publishes plans to construct 3,900 homes

23/10/2019Stroud District Council publishes plans to construct 3,900 homes

Stroud District Council has published its revised local plan, detailing the plans to build 3,900 homes, a secondary school and a new railway... more >

editor's comment

25/10/2017Take a moment to celebrate

Devolution, restructuring and widespread service reform: from a journalist’s perspective, it’s never been a more exciting time to report on the public sector. That’s why I could not be more thrilled to be taking over the reins at PSE at this key juncture. There could not be a feature that more perfectly encapsulates this... read more >

last word

Prevention: Investing for the future

Prevention: Investing for the future

Rob Whiteman, CEO at the Chartered Institute of Public Finance (CIPFA), discusses the benefits of long-term preventative investment. Rising demand, reducing resource – this has been th... more > more last word articles >
Outdoor workers at risk of air pollution according to new research

23/10/2019Outdoor workers at risk of air pollution according to new research

British Safety Council has responded to research from King’s College London which illustrates a direct link between air pollution and health emergencies. They are now calling for more ... more >
Neglected women’s refuge reopened as Salford social housing

23/10/2019Neglected women’s refuge reopened as Salford social housing

A former Salford women’s refuge, which has stood empty for five years, has re-opened today (Oct 23) after being transformed into social housing. Joan Lestor House on Ellesmere Street i... more >

the raven's daily blog

NSPCC: Working together to improve the support available for children who have been sexually abused

08/10/2019NSPCC: Working together to improve the support available for children who have been sexually abused

Hayley Clark, the acting head of development and impact at the NSPCC, talks about the significant gap in support services for children who have been sexually abused and the Home Office’s new framework for commissioners. The complex and fragmented commissioning landscape for child sexual abuse support services has resulted in a signi... more >
read more blog posts from 'the raven' >

comment

Peter Kyle MP: It’s time to say thank you this Public Service Day

21/06/2019Peter Kyle MP: It’s time to say thank you this Public Service Day

Taking time to say thank you is one of the hidden pillars of a society. Being on the receiving end of some “thanks” can make communit... more >
How community-led initiatives can help save the housing shortage

19/06/2019How community-led initiatives can help save the housing shortage

Tom Chance, director at the National Community Land Trust Network, argues that community-led initiatives are a productive way of helping to solve... more >
Aberdeen's green transport fleet attracting international attention

19/06/2019Aberdeen's green transport fleet attracting international attention

Aberdeen City Council’s hydrogen spokesperson, councillor Philip Bell, highlights the Granite City’s determination to play a leading ... more >
A fifth of public sector workers have never received a thank you from the people they serve

13/06/2019A fifth of public sector workers have never received a thank you from the people they serve

A fifth of the country’s public sector workers say they have NEVER received a ‘thank you’ for doing their job as Public Service... more >

interviews

Artificial intelligence: the devil is in the data

17/12/2018Artificial intelligence: the devil is in the data

It’s no secret that the public sector and its service providers need to invest in technology to help make better use of their resources. Bu... more >
Digital innovation in the public sector: The future is now

17/12/2018Digital innovation in the public sector: The future is now

One of the public sector’s key technology partners has recently welcomed a new member to its team. Matt Spencer, O2’s head of public ... more >
New Dorset Councils CEO on the creation of a new unitary: ‘This is going to be the right decision for Dorset’

05/11/2018New Dorset Councils CEO on the creation of a new unitary: ‘This is going to be the right decision for Dorset’

The new chief executive of one of the new unitary authorities in Dorset has outlined his approach to culture and work with employees, arguing tha... more >
Keeping the momentum of the Northern Powerhouse

15/10/2018Keeping the momentum of the Northern Powerhouse

On 6 September, the biggest decision-makers of the north joined forces to celebrate and debate how to drive innovation and improvement through th... more >

public sector focus

View all News